Key decisions
- Let product photography set the layout rhythm instead of a fixed grid.
- Kept navigation to the minimum a buyer needs: browse, piece, enquire/buy.
- Typography does the branding — no logos or chrome between visitor and garment.
Case Study / 02
Guzzi Archive
A clean, minimal e-commerce front end for an archive label — built so the pieces carry the page, not the interface.
Next.js · React · TypeScript
Context
Archive retail lives or dies on presentation: each piece is one-of-one, so the storefront has to feel closer to a catalogue than a shop template.
The brief was a front end with almost nothing between the visitor and the garments — fast pages, quiet type, no decoration competing with the product.
Role
Freelance: designed and built the storefront front end.
Process
Key challenges
- One-of-one stock means sold pieces are content too — the archive stays browsable after items sell.
- Keeping image-heavy pages fast without visibly degrading the photography.
Outcome
What exists now
- A live minimal storefront where the archive pieces are the interface.
Closing
The best compliment for this kind of site is that nobody notices it — they notice the clothes.
More work